CONSPICUOUS

How Modern Luxury Redefined Craft, Clout, and Culture

Think The Devil Wears Prada meets Barbarians at the Gate. This is the secret history of how your Chanel bag went from exclusive treasure to airport impulse buy—and what replaced it. It's Succession but for handbags, revealing the boardroom machinations and psychological manipulation behind our most coveted objects.

Conspicuous Book Cover

The Magic Migrates

"Luxury is legacy and memory in our consciousness. The magic of luxury isn't gone—it migrates."

The definitive insider's guide to how luxury lost its soul—and where it's finding it again. Part anthropological study of status and desire, part corporate thriller about billion-dollar acquisitions, and part personal memoir of falling in and out of love with brands.

Conspicuous tells three stories simultaneously: the business story (how LVMH built an empire), the cultural story (how Instagram changed everything), and the personal story (why we buy these things and what they mean to us). It reads like investigative journalism with the narrative drive of a novel.

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Who This Book Is For

🏛️

Cultural Critics & Academics

Scholars and writers analyzing modern consumer culture, status signaling, and the intersection of economics and sociology.

💼

Business Professionals

Marketing executives, brand strategists, and business leaders seeking to understand luxury market dynamics and consumer psychology.

🎨

Luxury Enthusiasts

Sophisticated consumers who appreciate craftsmanship and want to understand the forces shaping modern luxury consumption.

📚

General Readers

Anyone curious about how social media, finance, and globalization transformed our relationship with luxury and status.

"Perfect for readers who enjoyed Crazy Rich Asians but want the cultural analysis of The Devil Wears Prada with the business insight of Thank You for Smoking."

The Luxury Journey

Follow luxury's evolution through three transformative acts—from traditional craftsmanship to global ubiquity to sophisticated rebellion.

I

The Magic Emerges

We Discovered the Magic

They Sold Us Their Legacy

"Luxury is in each detail." — Hubert de Givenchy
II

The Magic Paradox

We Bought the Dream

They Scaled It Up

"Accessible luxury — these are two words that don't go together." — Brunello Cucinelli
III

The Magic Migrates

We Sought New Wonder

They Chased New Wealth

"True luxury is meaningful, it's authentic. It's the opposite of a logo." — Phoebe Philo

Key Insights

🏰

The Eternal Cycle

Luxury follows predictable patterns of rise, democratization, dilution, and rebirth—and we're witnessing this cycle accelerate dramatically.

📱

Digital Transformation

Social media didn't just change luxury marketing—it fundamentally altered the relationship between exclusivity and visibility.

💳

Financial Democratization

Buy-now-pay-later and resale platforms removed the final barriers to luxury access, accelerating brand dilution.

🌍

Regional Rebellion

Local luxury houses are rising globally, offering cultural authenticity as western brands lose their regional relevance.

Karina Vunnam

About the Author

Karina Vunnam

Karina Vunnam brings a unique perspective to luxury analysis, combining lived experience with academic rigor and cultural insight.

Born in Mumbai and raised across continents, Karina's journey from the streets to Stanford University informs her nuanced understanding of status, aspiration, and cultural capital. Her economics degree and diverse background provide the analytical framework for examining how luxury functions across different societies and economic strata.

As a published children's book author and creative entrepreneur, Karina understands both the creator and consumer sides of cultural production. Her work spans multiple disciplines—from developing the Orate TTS app to creating AI-assisted music with Electric Aria—giving her insight into how technology transforms traditional industries.

Conspicuous represents the culmination of years observing luxury's evolution from both insider and outsider perspectives, combining personal narrative with rigorous cultural and economic analysis.

Education: Stanford University, Economics
Published Author: Mumbai Street Siblings series
Background: Cultural analysis, entrepreneurship, technology

From the Introduction

"The magic I once felt stepping into those hushed boutiques hasn't entirely disappeared. I still see it reflected in the eyes of young women emerging from Chanel or Louis Vuitton, clutching their precious shopping bags with reverent hands... This dissonance—between my faded enchantment and their vibrant belief—initially puzzled me. Had luxury changed, or had I? The answer, I discovered, was both. The magic hadn't vanished; it had migrated."
Read Opening Chapters

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